Building Trust. Driving Performance.
Welcome to Trustworks..

TrustWorks Partners transforms sales, leadership, and communication by placing trust at the centre of every strategy — creating organisations where people perform at their best, customers stay loyal, and leaders inspire with credibility.

Our Philosophy
Why Trust Is Your Greatest Competitive Advantage

In a marketplace where credibility is currency, trust is not just a value — it is a strategy. Organisations that lead with trust centered engagement consistently outperform their peers: they see higher innovation, stronger team cohesion, more loyal customers, and measurable, sustained revenue growth.

Trust in business is the firm belief held by stakeholders — customers, employees, partners, and investors — that an organisation will act reliably, ethically, and with their best interests in mind. It reflects consistency of action, transparency of intent, and integrity of outcomes.

By embedding trust into every interaction — across leadership, culture, sales, and communication — businesses don't just survive. They thrive.

The Trust Advantage
  • Higher innovation and team agility
  • Stronger, more cohesive leadership
  • Deeper customer loyalty and retention
  • Measurable, sustainable revenue growth
  • Resilient culture through change
About TrustWorks Partners
Proven Expertise. Real-World Results.

With decades of business and sales team transformation success across many of the world's leading organisations, SMEs, and emerging startups, TrustWorks Partners brings proven methodology and measurable results to every engagement.

Our Focus

Trust at the centre of leadership, sales, culture, and communication

Our Reach

Global expertise across corporate, government, and high-growth sectors

Our Method

Evidence-based, human-centred, and customised to your context

Our Promise

Sustainable capability, culture, and performance — built on trust

Our Services
Four Core Areas of Business Transformation

TrustWorks Partners focuses on four interconnected domains, each with a comprehensive suite of coaching services and professional development programs — all customised to maximise relevance and deliver exceptional outcomes for your people and organisation.

Sales Transformation

Sustainable client growth through proven sales methodology, coaching, and account strategy.

Leadership & Executive Development

Unlocking authentic, trust-based influence in leaders navigating complex challenges.

Business Communication

Best-in-class capability in communication, negotiation, influence, and productivity.

Media & Communication Training

High-stakes media training, message design, and presentation coaching for credibility under pressure.

Sales Transformation
Achieving Exceptional Sales Performance

TrustWorks' Sales Transformation programs are designed to create sustainable, measurable improvement in how your people sell — from first contact to long-term client retention. We embed high-performance habits, sharpen commercial thinking, and align your salesforce to your strategic goals.

Our programs go beyond technique. We help your sales teams build authentic client trust — the kind that drives loyalty, deepens accounts, and accelerates revenue growth in competitive markets.

What We Deliver
  • Sales transformation programs for sustainable client growth
  • Sales coaching and training to sharpen persuasion and negotiation
  • Account growth strategies that deepen loyalty and revenue
  • Sales Leader as Coach — empowering teams to perform at their best
  • High-stakes negotiation skills development for complex environments
Leadership & Executive Development
Empowering Leaders to Inspire, Influence, and Perform

Great leadership is built on trust. TrustWorks helps executives and emerging leaders develop the clarity, credibility, and influence needed to lead with confidence through complexity, change, and high-stakes environments.

Executive Coaching

Tailored 1:1 or small group coaching for leaders navigating transformation, complexity, and high-performance demands. We help executives sharpen self-awareness, strategic thinking, and the interpersonal credibility that defines great leadership.

Leadership Development Programs

Structured programs designed to unlock authentic, trust-based influence across your leadership population — from emerging leaders to your senior executive team. Grounded in evidence-based methodology and real-world application.

Sales Leader as Coach

We equip sales leaders with the coaching skills, frameworks, and mindset to unlock the full potential of their teams. Leaders learn to build environments of accountability, trust, and consistent high performance.

Business Communication
Equipping Professionals to Influence and Deliver Results

Communication is the engine of commercial performance. TrustWorks delivers best-in-class capability development across communication, negotiation, and influence — equipping professionals at every level with the skills to engage, persuade, and perform with confidence.

From client-facing conversations to internal stakeholder management, our programs build the practical frameworks and interpersonal precision that drive better business outcomes — every day.

  • Persuasion and influence frameworks for complex stakeholder environments
  • High-stakes negotiation skills training
  • Presentation and facilitation excellence
  • Cross-cultural communication and collaboration
  • Productivity and meeting effectiveness
Media & Communication Training
Shaping Confident Voices That Cut Through

In an environment where reputation is everything, TrustWorks' Media and Communication Training prepares executives and spokespeople to communicate with clarity, authority, and credibility — whether in front of a camera, a boardroom, or a crisis.

Led by Anthony Edgar — a global expert with over 30 years at the highest levels of media, sport, and international organisations — our media programs are grounded in real-world experience from the Olympic stage to the boardroom.

  • High-level media training for executives and spokespeople
  • Message design that cuts through with clarity and credibility
  • Presentation and influence coaching for impact under pressure
  • Crisis communication strategy and reputation management
Our Approach
How We Work With You

Every TrustWorks engagement is built on a deeply collaborative, tailored methodology. We don't deliver off-the-shelf programs — we design solutions that fit your context, your culture, and your goals. Our delivery formats are flexible and scalable, meeting organisations where they are.

Workshops

Immersive half-day or full-day workshops that combine theory, practice, and peer learning to accelerate skill development and behavioural change.

Executive Coaching

Confidential 1:1 or small group coaching engagements tailored to the individual leader's goals, context, and development priorities.

Consulting & Advisory

Strategic consulting projects that address organisational capability gaps, cultural transformation, and performance alignment at the system level.

Digital Programs

Scalable digital programs and practical toolkits that extend learning beyond the workshop and embed new behaviours into daily practice.

Our Team
The People Behind TrustWorks

Our consultants bring decades of hands-on experience across sales transformation, executive leadership, organisational strategy, and global media. Each brings a unique perspective — united by a shared belief that trust is the foundation of lasting performance.

Katherine Edgar — Managing Partner

Sydney, Australia

A strategist, coach, and change-maker with two decades of experience guiding leaders and teams through transformation. Katherine brings deep expertise in sales transformation, leadership development, and operational excellence — blending evidence-based practice with a human-centred approach. She is a published author and founder of several successful business ventures, known for connecting deeply with people while driving measurable outcomes in culture, capability, and performance.

Beth Nyman — Senior Partner
Sales Transformation

Sydney, Australia

A seasoned sales transformation specialist with more than 20 years' experience reshaping sales organisations across Australia and internationally. Beth advises executives and sales leaders on transforming strategy, culture, and execution to deliver sustainable growth. Known for blending strategic insight with practical execution, she designs programs that sharpen persuasion and negotiation capability while building resilient, growth-focused sales cultures.

Anthony Edgar — Senior Partner Media

Sydney, Australia

Anthony brings more than 30 years' global experience in media, communications, media relations and leadership at the highest levels of sport, government and international organisations. As Head of Media Operations for the International Olympic Committee, Chair of the IOC Press Committee and the IOC's spokesperson for media operational matters, he was the direct link between the IOC and the senior leadership of the world's press and major broadcast organisations for almost two decades. He was responsible for all sports content for Sydney 2000 as well as working with the International Volleyball Federation, managing the FIVB President's messaging and communications.

He advises leaders and organisations on image, content, strategy, bidding, crisis management, and reputation in high-stakes environments.

Ola Dabbagh — Senior Partnership
Sales & Leadership Transformation

Hawke's Bay, New Zealand

An experienced advisor, facilitator, and connector with a strong background in organisational strategy, governance, and people development. Ola's career spans corporate, government, and not-for-profit sectors, leading initiatives focused on leadership, cultural transformation, and diversity. Her approach is both strategic and deeply relational — grounded in the belief that trust and clarity are the foundations of lasting impact.

Client Testimonials
What Our Clients Say

TrustWorks has partnered with leading organisations across Australia, Asia-Pacific, and globally — from Fortune 500 corporations and major financial institutions to sports bodies and emerging businesses. Here is what some of our clients have to say.

"Through its unique capability, this program helped McAfee transform the sales calibre of our APAC sales teams. Last year we grew over 30% in APAC and outgrew our major competitors by 6 times."

Steve Redman — VP Asia-Pacific, McAfee

"In my nine years in sales throughout three continents I have never come across such outstanding methodology and quality. The program Katherine delivered was perhaps the most valuable we have ever received."

Alison Cook — Senior Business Manager, IIR Australia

"Over the past 3 years Katherine and Visa have developed a Trusted Advisor relationship based on integrity, objectivity and absolute expertise. Working with Kath has given my staff access to the best minds in the industry."

Bruce Mansfield — General Manager, Visa International ANZ

"The energy and motivation of the sales staff combined with the best sales training of its kind was instrumental in generating a significant increase in software and related services revenue against our target. A stunning result."

Carl Lindemann — Rational Software Pty Ltd

"The best sales training I have ever done."

Tim Irving — Group Sales Manager, Nine Network TCN9

"The High Stakes Negotiation Skills training for our APAC team proved highly effective. Well done for managing the many different cultures amongst the team so well."

Wilson Tan — Executive Director APAC, Mercury

"kath & her team delivers the same consistent first class service regardless of country, city, or language. It is on this track record that I have recommended them for our Global training requirements."

Senior VP Sales — EMC Asia Pacific & Japan

Organisations We've Worked With
A Track Record Built on Trust

The TrustWorks specialist team have had the privilege of partnering with some of the world's most respected organisations — spanning technology, financial services, media, sport, and government. Our work spans Australia, Asia-Pacific, North America, and Europe.

Financial Services

Commonwealth Bank of Australia, Westpac, Top 4 Australian Banks, Private Banking institutions

Technology

McAfee, EMC, Mercury, Rational Software, SHL — across APAC, North America, and global markets

Sport & International

Australian Cricket Team, Swimming Australia, International Olympic Committee, International Volleyball Federation

Media & Professional Services

Nine Network, News Ltd, IIR Australia, Sydney Swans, and a broad range of SMEs and emerging businesses

How to Engage With Us
A Simple, Confident Path to Partnership

At TrustWorks, we make it straightforward to begin a partnership that delivers real clarity and lasting results. Our engagement process is designed to build confidence from the very first conversation.

01
Start the Conversation

We begin with a discovery call or meeting to understand your goals, challenges, and aspirations. This is about listening deeply and exploring where we can become a driver of transformation in your organisation.

02
Tailored Proposal

Based on your needs, we design a clear proposal outlining our approach, scope, and intended outcomes — so you know exactly what to expect, how we'll measure success, and how we'll work together.

03
Co-Design & Delivery

We collaborate with your team to deliver programs, workshops, or advisory services that fit your context. Our work is practical, evidence-based, and built to create sustainable capability and trust.

04
Embed & Evolve

Transformation is not a one-off initiative — it grows over time. We provide ongoing support, insights, and tools to embed new behaviours into your culture, leadership, and client relationships, tracking progress every step of the way.

Ready to Build a High-Trust, High-Performance Organisation?

Whether you're looking to transform your sales team, develop your leadership pipeline, sharpen your communication capability, or prepare your executives for the media spotlight — TrustWorks Partners is ready to help.

Let's start with a conversation. We'll listen, explore, and show you exactly how trust-based transformation can drive measurable performance in your organisation.

📞 Book a Conversation

Schedule a discovery call with our team to explore how TrustWorks can support your goals.

📋 Request a Needs Analysis

Ask us about our organisational Needs Analysis — a powerful diagnostic to identify your greatest growth opportunities.

✉️ Get in Touch

Reach out directly via email or phone to speak with a TrustWorks consultant today.

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